Songwriting - Understanding the Purposes of Verses, Choruses and Every Other Section of a Song

It's important to understand that each section of a song typically has a role to fulfill. If you know the purpose of each section in your song, you'll be better prepared to write a great song. Of course, most songs won't use all of the sections listed below, but knowing the purpose of your sections is crucial to understanding how to put together a solid song.

Verse

Lyrically, the verses of your song will move your story forward. The chorus or refrain is likely to have the same words each time, so the verse is your chance to keep your ideas moving along.

Chorus

Think of your chorus as the big idea for what your song's all about. That's partly why your title is most likely to show up in your chorus. Your title also sums up what the song's about. Melodically, the chorus will be the catchiest part of your song. This is what people will have stuck in their head long after your song is over. That's another reason it's good to have your title in the chorus. When people get your chorus stuck in their head, they'll easily know what your song is called and can find it later when they want to hear it again.

Pre-Chorus

The pre-chorus is an add-on before the chorus. It usually repeats the same lyrics each time, the same way a chorus does. Musically, a lot of times it creates a nice build up to what's coming in the chorus. Katy Perry's "Firework" was a good example of that, as you saw above.

Bridge

The bridge is a departure from what we've heard in a song, previously. This goes for both the lyrics and the music. Lyrically, it's an opportunity for a new perspective. Musically, it's a chance to offer the listener something they haven't heard before to keep the song interesting.

Refrain

In the verse / verse / bridge / verse song structure, the refrain is the line that draws all the attention in your verses. It's usually at the beginning or end of each verse and is often the title of the song.

Hook

The hook doesn't necessarily refer to a specific section of a song, except to say it's the catchiest part of a song. Most of the time, it will be your chorus, if your song has one. If your song doesn't have a chorus your hook will most likely be your refrain. As hit songwriter, Clay Drayton, says "A fish knows the hook... Once it's in you, it's hard to get it out."

Successful Marketing Plan in Five Easy Steps

Writing a business plan can be done in 5 simple to chase steps. When done appropriately you will accord yourself an bend over you competitors. When amount is complex a acceptable business plan will abate your commercial budgets by bartering targeted leads to your sales team.

When creating a acknowledged business the better affair to get appropriate is who your business is targeted at. The targeting accept to be able for your chump and in a abode which creates trust. To actualize the able business appearance it is important to accept the actual business plan.

When autograph a plan this can be done by yourself, but there accept to be all-embracing analysis into the targeted bazaar with some anticipation into the needs of your chump if it is to be advantageous with accomplishing results.

The next area involves 5 simple accomplish which if followed accurately will alpha your business plan in the appropriate direction.

Step 1:

Get your analysis calm and analyse it.

Here is the a lot of important of the 5 steps. You will charge to absolutely accept the industry you are in, the sales patterns involved, the advance you will accomplishment to accomplish and the articles which are successful. Competition is good, it will accord you an accuracy into what works and what does not. Look at your customers, who are they? What do they need? Look at appraisement of articles and appraisement of packages. Within this targeted analysis you will accretion advice on your strengths and the weaknesses you will charge to plan on. From this you will accomplish abundant description into your bazaar and your direction.

Step 2:

Write down your capital challenges.

What does not annihilate us will accomplish us stronger. Your challenges will galvanise your business acumen. Is breeding leads a problem? Find a course, apprentice and act. Account all the things you charge to plan on and act on it. The completed account will accomplish a faculty of achievement.

Step 3:

What are your mission objectives?

Set bright simple objectives and claiming them. I afresh capital to adept abandoned ads, so I absorbed myself in abandoned ads until I was blessed with my responses. You charge to accumulate learning, accumulate the momentum. Consistently developing you, and authoritative absolute progress. When we become brackish we lose our drive and desire.

Step 4:

What is your bold plan?

When you accept a account of objectives you charge to apperceive how you will accouterment them. You charge a bold plan. The plan accept to abode these objectives anon ensuring that you are authoritative advance to active them off the list. Accept your cold in the average of the cardboard and activate account about it; these will be your assorted solutions and bold attacks. If I wish added leads again I will accept assorted advance angles to ensure greater success and not putting all my eggs in one basket.

Step 5:

Every bold plan needs tactics

Once you accept the bold plan to advance your cold you charge a tactic. This is area the activity will begin. What you charge to do is attach what you will do to your cold to abet your bold plan and ultimately accomplish your objective. There will consistently be the affair of cost. It would never be astute to go into debt after authoritative the all-important judgements first. Accident will pay off alone if you apperceive it is a bare accident and you accept done your research. Set a account for commercial etc. and stick to it, if you can absorb added do it, don't penny pinch. In your business you will get out what you advance in time and money. Your efforts accept to be based about your analysis and targeted so you get added blast for your buck.

A Short Guide to the Entire History of Italian Renaissance Painting

The art of the Italian Renaissance continues to fascinate and influence us more than four hundred years after it has ended.  But what exactly does the "Italian Renaissance" refer to in terms of painting and how can it best be understood?

Brancacci Chapel: Saint Peter Raising the Son of Theophilus and 

Saint Peter Enthroned as First Bishop of Antioch, Masaccio, 1425, fresco (Santa Maria del Carmine)

The exact parameters are up for debate but I am referring to art created by artists who lived in what is currently considered Italy from 1300 to 1600.  The definitive idea of the "Italian Renaissance" was conceived of in the mid-19th century. When I lecture on this subject I tell my students that the phrase "Italian Renaissance" is a bit misleading for a few reasons.

Temptation and Expulsion, Sistine Chapel, Michelangelo, Vatican, 1508-12

Keep in mind that Italy was not united as a modern country until 1861, during the Renaissance it was governed by several large city-states including The Vatican (Rome), The Kingdom of Naples (ruled after 1504 by the Spanish), the Republic of Florence, the Duchy of Milan, The Republic of Genoa, the Duchy of Savoy (Torino) and Sardinia among others. Due to the different independent city-states the art and architecture from each region was in fact quite different and should be noted as such rather than being thought of as one overall "Italian" style.

The three hundred year period known as the Renaissance (the rebirth of classical arts and humanities) can be further broken into several chronological periods.  Contemporary writer Giorgio Vasari conceived of the Trecento, Quattrocento and Cinquecento to describe the 1300's, 1400's and 1500's and I find that terminology useful as well as a way to describe the artistic differences between the early, middle and later periods.

Here then is our Short Guide to the Entire History of Italian Renaissance Painting:

Early Renaissance/Trecento (the 1300's)

Virgin Enthroned with Angels, Cimabue,                                  The Ognissanti Madonna, Giotto,

c-1290-95,tempera on panel, Louvre                                      1306-10, tempera on panel, Uffizi

The art of the Trecento is considered to be Medieval by some scholars and the start of the Renaissance by others.  The purpose of art at this time was primarily to teach Christianity and Biblical stories and was primarily found in churches.  Paintings typically used egg tempera on wood panels, the egg yolk was used as a binder for loose pigments.  This method was later supplanted by using oil such as linseed oil as a binder but egg tempera is still used today.

The background was a thin sheet of gold leaf carefully pressed on a thin surface of "bole" which was a red clay.  This helped the gold adhere to the panel and also helped it have a warm color.  

The idea of realism wasn't important as it would be later, the purpose of these devotional panels was to both teach people of Christianity and help the faithful reflect on God, Christ, Mary, Saints and Angels. Trecento devotional paintings were influenced by Eastern Orthodox Icon paintings.

Giotto di Bondone is considered by many to be the father of the Renaissance, compare his more realistic Madonna on the right with that of his master Cimabue.  Giotto started including individual expressions and a sense of perspective to his painting style.

Lamentation of Christ, Giotto, c-1305

fresco, Scrovegni Chapel, Padua    

       

Giotto's new use of realism can best be seen in his two major cycles of frescoes, one at the church of St. Francis of Assisi and the other at the Scrovegni Chapel in Padua.  The art of fresco was the most difficult painting method.  It involved adding pigment to fresh plaster, when it dried it would be permanently sealed.  Its permanence was attractive, that and it's ability to cover much more space than a devotional panel is what caused this type of painting to be so popular in the Renaissance.

Look at an example of Giotto's fresco above, the new naturalistic style became extremely popular.  Giotto moved away from the Iconographic portrayal of religious figures to depict each individual and his images were quite powerful.  His style was influential upon other artists, such as the Sienese painter Simone Martini, for the rest of the century.

Christ Carrying the Cross, Simone Martini, tempera on panel, 1333, The Louvre

The Renaissance had begun, in art as well as in the sciences and humanities.  However due to wars and plagues the artistic inventions of the Renaissance waned for a time until the early 1400's.

Middle Renaissance/Quatrocento (the 1400's)
One of the things that sets Italian Renaissance Quattrocento art apart from earlier art is the use of perspective to add depth and realism.  Sculptor and architect Filippo Brunelleschi carefully observed art and ancient Roman architecture and through his observations developed the modern system of single point perspective using a vanishing point.  The first painter to incorporate this new style was Masaccio in his St. Peter fresco cycle in Santa Maria del Carmine in Florence done around 1425 (see example below).

 The Tribute Money, Masaccio, 1425, fresco, Santa Maria del Carmine, Florence

This new perspective allowed multiple figures to occupy a space and not seem stacked on top of each other as in older paintings (compare Masaccio with Cimabue's Madonna).  Figures sat in different points on a plane and lines within architecture all converged at the same point in space.  Examples of both can be seen in Masaccio's fresco The Tribute Money.

Madonna and Child with Two Angels, Fra Filippo Lippi, 1465,
egg tempera on wood panel, Uffizi

Other hallmarks of the Quattrocento (or middle Renaissance) use of perspective are a clear foreground, middle ground and background within a painting.  The colors in the background would be faded and grayish in tone.  To add the sense of a background many artists such as Lippi (above) would set up a portraiture scene with a window in the background so that the viewer could see a landscape outside.  Madonnas and other figures were painted using life models rather than copying older painting or sculptures.

Oculus from the Camera degli Sposi (wedding chamber), Andrea Mantegna, 1465-74

fresco, Palazzo Ducale, Mantua, Italy

Andrea Mantegna from the Veneto region is thought as being the first painter to develop foreshortening in his paintings.  A good example can be seen above in the small fresco used to decorate the ceiling of the wedding chamber of the Ducal Palace in Mantua.


The figures and perspective have been altered to create a convincing illusion of depth when seen from below.  The surface they have been painted on is flat but due to the use of foreshortening appears to continue upward.  In Italian there is an expression for this "di sotto in su" which means to be seen from below upwards and this idea began to be incorporated into painting, sculpture and architecture.

Christ Giving the Keys to Saint Peter, Perugino, 1481-82, fresco

Sistine Chapel walls, Vatican, Rome

This period in the Renaissance is also noted for its sense of perfect harmony and proportion, again this harmony was used in painting, sculpture and architecture as well as music and writing.  Art was symmetrical and balanced, look at the example above by Perugino.  Here the artist uses a balance of shape, form, color and movement.

Landscapes and figures were idealized and beauty in all things was emphasized.  Common forms and shapes were circles, domes, squares, rounded arches, triangular compositions and a floor or ground which had lines or a grid which went back in space to emphasize the new perspective.  Perugino was from the city of Perugia in the Umbrian region and was one of the teachers of Raphael who acquired his master's sense of harmony.

The Birth of Venus, Alessandro Botticelli, 1486, egg tempera on canvas, Uffizi

For centuries Christian art and artists shunned the arts and literature of the ancient Greek and Roman civilizations as being pagan or heathen.  However the Renaissance is so described as it was a "rebirth" of Classical ideas.  The knowledge of the ancients was once again revered and art now reflected the combination of Christian values with Classical knowledge.  A good example of this can be seen in Botticelli's well know painting The Birth of Venus.

There are many theories as to the exact message in this work, but at this time we now see a turning towards Classical mythology for the first time in centuries.

As it states in the book Gardner’s Art Through the Ages: 

“The conquest of Constantinople by the Turks in 1453 caused an exodus of Greek scholars,  many of whom fled to Italy, bringing knowledge of ancient Greece to feed the avid interest in Classical art, literature and philosophy. The same conquest closed the Mediterranean making it necessary to fine new routes to the East. Thus began the age of navigation, discovery and exploration.”

Note- for more information of Brunelleschi, Ghiberti and the Beginnings of the Renaissance read my earlier blog post on the subject.

*Kleiner, Fred S. Gardner's Art Through the Ages: A Concise History. Wadsworth Publishing; 2^nd  edition (April 15, 2008). pg. 246.

Art of the High Renaissance (1490-1520) 

I will start by saying that there were dozens of well known and influential painters during what has come to be known as the High Renaissance.  However since this is my "short guide" which is already lengthy I will focus on the most famous three: Leonardo da Vinci, Michelangelo Buonarotti and Raphael di Sanzio.  Such was their fame that they are today commonly called by their first names rather than their last names.

A short list of some of other influential painters of the High Renaissance includes: Antonio da Correggio, Luca Signorelli, Giorgio Vasari, Giovanni Bellini, Fra Bartolomeo, Lorenzo Lotto, Andrea del Sarto and Jacopo Bassano.  One of the hallmarks of the time was the fact that artists were so prolific during this period.

However Leonardo, Michelangelo and Raphael all achieved great fame in their own lifetimes as being masters of painting and it is easy to see why.  Each made huge progress within the arts, let's discuss some examples below.

         Mona Lisa (La Gioconda) Leonardo da Vinci, 1503-19

Oil paint on poplar panel

 Giovanna Tornabuoni, Ghirlandaio, 1489-90                            

  tempera on panel, Thyssen-Bornemisza Museum

I personally adore the egg tempera portraits of the quattrocento age such as the one by Ghirlandaio (above).  I think the colors appear jewel like and the primitive style is charming, this style of portraiture was quite popular.  The portrait in profile was influenced by having ones portrait on coins and medals, however it wasn't the most realistic view.

Let's compare it to the Mona Lisa which was painted less then 15 years later, the use of oil paint gives the work a richness that cannot be achieved with egg tempera.  Seen side by side Leonardo's painting looks almost like a photograph, he uses the more realistic 3/4 view of his sitter.  He also pioneered "chiaroscuro" which used light and dark to model form rather than using flatter outlines.  His technique of "sfumato" was to create painting with many thin glazes or layers of oil paint rather than the bright and flat washes of egg tempera.

The Last Supper, Leonardo da Vinci, 1495-98, fresco, Santa Maria delle Grazie, Milan

He also used perspective convincingly and chose to focus on the character and personality of each figure in his composition.  Leonardo is considered a genius and ultimate Renaissance man, however since he worked on so many engineering projects he produced few paintings.

The Creation of Adam, Michelangelo, 1508-12, fresco, Sistine Chapel Ceiling, Vatican

Michelangelo  considered himself above all a sculptor, but his paintings also changed the direction of art at this time.  He was a rival of Leonardo but each also had an influence upon each other.  He was also a Renaissance man and worked at architecture and poetry as well, he only painted a few works....but what works they were, his Sistine Chapel frescoes have influenced generations of artists.

Michelangelo's  great breakthrough in art was his use of convincing and realistic human figures.  He studied anatomy, drew frequently from the model and even dissected corpses in order to better understand muscles and bone structure.  Look carefully at the samples from his fresco cycle to see how he changed the way the figure was portrayed.

The Lybian Sybil, Michelangeo, 1508-12 

fresco, Sistine Chapel Ceiling, Vatican  

La Donna Velata, Raphael, 1514-15, 

oil on canvas

Palatine Gallery, Palazzo Pitti

    

Raphael was considered a child prodigy when it came to painting, he captured the perfect harmony of his master Perugino, combined it with the new realistic painting techniques of Leonardo and added the dynamic force of Michelangelo to create a beautiful painting style all his own.

Unlike the other two masters of the High Renaissance Raphael painted many, many paintings.  He painted more paintings in his short life (Raphael died on his 37th birthday) than Leonardo and Michelangelo combined.  He painted both fresco and on canvas with oils and continued to enhance and reinvent his style.

The death of Raphael in 1520 signaled the end of the High Renaissance.

Deliverance of Saint Peter, Raphael, 1514, fresco, Stanza di Eliodoro, Vatican, Rome

The Late Renaissance/Cinquecento (the 1500's)

The Tempest, Giorgione, 1508,oil on canvas
The Accademia Gallery, Venice

The later part of the Renaissance was dominated by the Venetian School of painting.  The Venetian school also included many talented artists but I will focus on three: Titian, Paolo Veronese and Tintoretto (Jacopo Robusti).  The rivalry and influence between the three artists is reminiscent of the masters of the High Renaissance.

There are a few things to keep in mind with the Venetian school.  First is that unlike the Florentine and Roman painters the Venetians were using primarily oil on canvas.  The art of fresco painting didn't work as well with the dampness that Venice had.  This led to new painting methods and techniques as the method for fresco and for oil on canvas is completely different. 

Assumption of the Virgin, Titian, 1516-18, oil on canvas

The Basilica di Santa Maria Gloriosa dei Frari, Venice

The Florentines focused on design and drawing while the Venetians focused on the richness of color that was available with the medium of oil paint.  Also the Venetians had a wider variety of pigments at their disposal because they were a major trading port- THE major trading port of Europe at that point and so many pigments came from other areas, Lapis Lazuli from Afghanistan, cinnabar from China, etc. 


The Venetians were known for using sensuality in art, including the use of the female nude which wasn't as popular before.  Perhaps that is due to the fact that the patronage had shifted from churches and the pope to individual wealthy patrons and ruling families.

Venus of Urbino, Titian, 1538, oil on canvas, Uffizi Gallery

Moses Striking Water from the Rock, Tintoretto, 1577, oil on canvas, Scuola di San Rocco, Venice

Part of the change in technique was that they didn't start out on a white background; especially Tintoretto used very dark backgrounds and built up layers of highlights.  Their technique is referred to as indirect painting as they use many washes and glazes of thin color to build up their final images.  Another change was the addition of dramatic approaches to painting, gone are the perfect harmony and Renaissance proportions (such as Perugino’s fresco shown above) and they are replaced by dramatic and asymmetrical compositions (such as Titian's Madonna).

Feast in the House of Levi, Veronese, 1571-73, oil on canvas, Accademia Gallery, Venice

The Venetians also had as patrons the churches in Venice and the Veneto (not as much with the papal rulers) and the Doge of Venice too.  This time period in art coincided with the Counter-Reformation so a lot of the art is very Catholic.  Veronese's huge painting Feast in the House of Levi was really a Last Supper but he was brought to trial in front of a judge to explain it as it didn't meet the Counter Reformations new codes for religious painting.  Veronese had worked for a few years on it, so he gave it a new title and modified the scene to fit with that.

While the Renaissance did continue after this time, the new style of Baroque was ushered in around 1600.

Additional Reading

History of Italian Renaissance Art, Painting∙Sculpture∙Architecture, Frederick Hartt and David Wilkins. Prentice Hall, 2010.

The Lives of the Artists (Oxford World's Classics) by Giorgio Vasari. Translated from Italian by Julia Conway Bondanella and Peter Bondanella. Oxford University Press, 1998.

Michelangelo and the Pope’s Ceiling, Ross King. Penguin, 2003.

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Rodin's The Thinker

 I recently visited San Francisco and went to the Legion of Honor Museum.  I saw many wonderful works of art but was really happy to get to see one of the bronze casts of Auguste Rodin's The Thinker.  This sculpture has been cast in bronze nearly 25 times and those works are located in a variety of museums and parks throughout the world.  In addition there have also been several smaller versions of the sculpture cast in materials other than bronze.

I personally have also seen Rodin's The Thinker at the Rodin Museum in Paris and the Rodin Museum in Philadelphia and every time I am struck by this profoundly beautiful work.

This is probably the most famous of all of Rodin's sculptures, an image synonymous with the sculptor himself.

Auguste Rodin (French, 1840–1917). The Thinker, 1903. Cast bronze, Rodin Museum in Paris

The sculpture was intended to portray the great 14th century Italian author and poet Dante Alighieri.  However it has now been transformed by those who observe it to represent a man in thought, or the idea of the thoughts of humanity.  It was originally called The Poet to refer to Dante.


Rodin undertook an enormous project to create a set of doors for the French Decorative Arts Museum in Paris and the theme for this was the Gates of Hell from Dante's Inferno (from his Divine Comedy), the author's imaginings on hell and afterlife.  Another of Rodin's most famous sculptures, The Kiss, also represents characters from Dante's Inferno, the star crossed lovers Francesca and Paolo.

Rodin, The Gates of Hell, 1917, one of the three original bronze casts

 Rodin Sculpture National Museum of Western Art Ueno Taito-ku Tokyo Japan

Like The Thinker or many of Rodin's other bronze sculptures, The Gates of Hell has also been cast many times.  A detail is shown above with The Thinker at the top in the tympanum of the door looking down upon everything.  The entire sculptural work contains 180 figures and this version of The Thinker is much smaller than the more well known over life size work.

This sculpture is a good example of the naturalism that Rodin was famous for.  Take a minute to carefully observe this figure, his muscles, bones and facial expressions are all taken straight from life and nothing is idealized or over dramatized as some works of art were at this time.

Auguste Rodin (French, 1840–1917). The Thinker, 1904. Cast bronze

Legion of Honor Fine Arts Museums of San Francisco 

Gift of Alma de Bretteville Spreckels

Dante is portrayed as being deep in thought in this contemplative pose.  Depending on the sources that I have read over he is either meant to be shown thinking about what he is about to write, what he has written, the fate of those in hell (since it was conceived as a part of The Gates of Hell from Dante's Inferno) or the fate of mankind.  It is certainly possible that he could be thinking about all of those ideas.

Your Art History Blogger in front of Rodin's The Thinker at the Legion of Honor

There are several other works and artists which have been said to have inspired Rodin.  Rodin was influenced quite a bit by the muscular nudes of Michelangelo such as can be seen below from a section of the Sistine Chapel Ceiling.  The athletic male nudes that surround each larger fresco have come to be called "ignudi" and the poses of the various ignudi inspired Rodin.  The particular seated pose could also have been inspired by Michelangelo's figure of Lorenzo de'Medici from the Medici family tomb in San Lorenzo in Florence.


Another source of inspiration was said to have come from the French sculptor Jean-Baptiste Carpeaux's statue of Ugolino.  Ugolino was another character from the Inferno and he met his end by starving to death while imprisoned.

Rodin had spoken frequently of his debt to Michelangelo's work.  During his lifetime he traveled to Florence and had visited the Casa Buonarroti which is a museum honoring the Renaissance master.

God Separating Darkness and Light, Michelangelo

Sistine Chapel Ceiling, Vatican, 1508-12 

 Ugolino, Jean-Baptiste Carpeaux (1867-1869) Petit Palais, Paris

 Gift of Louise Clément-Carpeaux, daughter of the artist, 1938

In addition to The Thinker, which sits outside in the entrance courtyard,  The Legion of Honor has a gallery devoted to the beautiful sculptures of Auguste Rodin.  I recommend that anyone who is visiting San Francisco should take a tour through this museum.

Suggested Reading:
Fergonzi, Flavio. Miaria Mimita Lamberti, Pina Ragionieri and Christopher Riopelle. Rodin and Michelangelo, A study in Artistic Inspiration. Philadelphia Museum of Art, 1996.

Developing A Simple Marketing Plan

If your ambition is to do any blazon of business activities in adjustment to abound your business, a accept to is to alpha with a so alleged business plan. In this commodity I am traveling to lay out important accomplish for creating awful appropriate business plan that can aftermath allusive after-effects for your business.

Why in this case breadth doesn't amount and why artlessness consistently exhausted complexity

If you're cerebration about developing a business program, you charge to activate with a basal business plan. Having been able casework industry for added than a decade, I accept apparent my allotment of business plans. Some are abbreviate and to the point, others are hundreds of pages blubbery and amount bags of dollars to produce. Seldom, those big-ticket and monumental, beat those abridged and able-bodied structured. What I accept begin is that it is not the complication and breadth that matter, but rather simplicity, charge and accomplishing that accomplish or breach your business intentions.

The acrid absoluteness and the painful, to some degree, irony

The irony is that abounding of the big-ticket business affairs end up on a shelf and rarely get implemented. Business humans like artlessness and non-technical jargon. They could not be agitated to accomplish to something down-covered and abstract. Therefore,to prove the point, simpler the affairs are, if researched and implemented effectively, appulse and after-effects they aftermath will be the greatest.

Regardless of the expectations of your business plan, you accept to be bright in apperception that it is a connected advance action and not something that you are traveling to do already in a lifetime. Circumstances change, markets shift, preferences, tastes and technologies are capricious about daily. Every acknowledged to be structure, needs to alpha with a able-bodied conducted complete analysis about the environment, aggressive position, and all the things it will accompany to the table. State your reasons, intentions, what are you adequate at, what are your different selling/competing hypothesis and so on. Accumulate in apperception that if you are not in fact bright with yourself your affairs attempt auspiciously abate dramatically. Then acutely actuate what you charge to know, what added abilities you charge to obtain, area are you traveling to acquisition the missing information. Accumulate it simple and don't afflict yourself with things you don't charge in this aboriginal stage. Your plan should focus on your a lot of important affair which is to get you and your business off arena and to accumulate your acquirement archetypal traveling so that you accept banking assets to armamentarium your next activities. You should consistently be accommodating to enhance or alter your plan based on what proves successful. Simply adage - KEEP WHAT'S WORKING AND ABANDON (after accurate consideration) EVERYTING ELSE!

Back to basics

Your Accepted Business Reality

Clearly authorize area are you NOW. And I beggarly it literally. Area are you almost to your business and business goals. What is working, what is not working? Why is that so? What after-effects would be ideal? What is all-important for you to move forward? What is your next step?

Collect, organise, and address down abstracts about the bazaar that is currently affairs the product(s) or service(s) you will sell. Some important credibility to consider:

Bazaar dynamics, patterns including seasonality

Barter - demographics, bazaar segment, ambition markets, needs, affairs decisions

Artefact - what's out there now, what's the antagonism offering. Area you can become ultimate choice. The best provider of services, appurtenances etc. Area you can body on what anyone abroad already did so that you can clean out the years of research, development and business efforts.

Accepted sales in the industry - in added words is there a charge currently present?

Benchmarks in the industry - who are the capital players? Why is it so?

Suppliers - vendors that you will charge to await on. How can you access favourable agreement and conditions?

Your Ideal Customer

What are their problems, pains, needs, wants, desires? You charge to bright why YOU are the best band-aid for their issues? Why alone you can do things that your big affirmation is about? What is your action to admonition them? Acquisition alcove or ambition markets for your casework and artefact and call them. Assign allowances of alive with you! Accumulate in apperception that humans buy emotionally, they seek admonition for affecting affidavit as well.

Your Solution

Describe your service, product, offer. Be specific. How does your artefact chronicle to the market? What does your bazaar need, what do they currently use, what do they charge aloft and above accepted use? CAN YOU CREATE WOW EFFECT with your advised offers?

You charge to ascertain in your business some hidden assets, potentials, strengths that if accumulated and leveraged could possibly actuate you and your business to the AUTHORITY Position!

YOU NEED TO BECOME TREND SETTER and abstain FOLLOWER mentality!

Competition

Describe your competition. Develop your "unique affairs proposition." What makes you angle afar from your competition? What is your antagonism accomplishing about branding? What can you apprentice from your competition?

Setting the Scene with able and agreeable Mission Statement

Write a few key credibility that state:

Key bazaar - who you're affairs to

Contribution - what you're selling

Distinction - your different affairs proposition

Band-aid - your intention, service, offer

Market Strategies that will accumulate you going

Write down the business and advance strategies that you wish to use or at atomic accede using. It is as simple as that. Don't abash how to do with what to do it, Strategies Vs. Tactics. Strategies are broader while accomplishments are specifics. So to admonition you here, strategies to consider:

Networking - go area your bazaar is

Complete business - sales letters, brochures, flyers

Advertising - book media, directories

Training programs - to access awareness

Address articles, accord advice, become accepted as an expert

Direct/personal selling

Publicity/press releases

Trade shows

Web site

Pricing, Positioning and Branding

From the admonition you've collected, authorize strategies for free the amount of your product, area your artefact will be positioned in the bazaar and how you will accomplish cast awareness.

Budget

Budget your dollars. What strategies can you afford? What can you do in house, what do you charge to outsource. You charge to accumulate the bound account and accumulate advance area you are accepting results. Business as we apperceive it is the appellation of the past. Internet is a abundant archetype and advantage point for any blazon and/or admeasurement of the business. It is so amiss to apprehend that added money invested will in fact accompany you added leads, barter and clients! Sometimes the added you absorb the added will be done away!

Marketing Goals

Establish assessable business goals (SMART) This agency goals that you can about-face into numbers, that are specific, rational, bright and time limited. The added accent in quantifying is scalability, the adeptness of your business to abound after your complete investment in resources.

Monitor Your Results

Determine, with complete precision, how, what and if after-effects will be measured. So, if you set the standards, you will apperceive what is acceptable, area improvements are all-important and so on.

Test, test, test. Analyse, analyse and analyse. Identify the acknowledged strategies that are working. Be bright and fearful. Every bootless action amount you money and should be either alone or adapted and reworked.

Sculpting David: Donatello and Michelangelo

The young figure of King David, as represented in the Biblical story of David and Goliath is frequently represented throughout art history.  Perhaps no representation is as well known as Michelangelo's sculpture of David in Florence.

David, Michelangelo, marble, 1501-1504, Accademia Gallery, Florence

photo- © Rico Heil / public domain, via Wikimedia Commons  

Michelangelo won a contest to carve the figure of David out of a block of marble that had been worked on more than 50 years earlier possibly by Donatello or a member of his workshop.  At that time the marble was said to have had a flaw in it and the project was abandoned.  Michelangelo however was very excited to have the opportunity to now carve from it.  He was just starting out in his career and only 26 years old when he began this piece.  

The subject of David and Goliath was a popular one, and at this time in history it was commissioned to represent the city of Florence.  Florence was a small city and could be seen as the smaller "David" winning battles with several different "Goliaths." France had taken control of the Duchy of Milan in 1494 and then the French army marched to Florence, however Florence was able to negotiate for peace instead of captivity.  The famous influential Medici family was exiled from Florence when Lorenzo's son Piero II rose to power, before the Florentines created their peace treaty with France he surrendered the main fortress of Tuscany to avoid war.  The Florentines were enraged and the Medici were exiled for nearly 20 years.

In the 1490's the Domenican monk Savonarola had wielded much power over the Florentines and preached that the new arts and humanism of the Renaissance would bring down the city.  He staged several huge bonfires known as "Bonfires of the Vanities" in which art, books, furniture, clothing, jewelry and anything he considered a luxury were burned.  He was burned at the stake in Florence in 1498 after being excommunicated by the Pope.

As Florence faced the French army, the Medici and Savonarola and kept coming out ahead the symbol of the boy David facing the giant Goliath had an extra layer of symbolism and came to represent the pride they had in their republic.

Michelangelo's David is different in that he chose to depict the moment before David kills the giant Goliath.  He isn't afraid at all, he is shown with complete confidence as he faces his much larger foe and knows for certain that he will emerge the victor.  The symbolism here is that Florence emerged as victorious several times from large threats in the 1490's and would again in the years to come. 

Michelangelo's close study of human anatomy (including dissecting corpses to learn more about bones and muscles) can be seen here in what has come to be thought of as the perfect example of the human form.

Giorgio Vasari was a contemporary of Michelangelo and an artist himself, but is known best for his comprehensive biography of all the Italian Renaissance artists, known as Lives of the Artists.  In this book he tells a story about Michelangelo and his sculpture of David (paraphrased from pgs 427-428):

As he was finishing the statue Piero Soderini who was the Gonfaloniere (one of the highest posts in the Florentine government) stopped by and said that he really liked the David but that the nose was too big and that Michelangelo should chisel it down to make it smaller.  Michelangelo had no intention of changing the finished David but also thought that Soderini was looking at it from the wrong angle.  He climbed a ladder with a handful of marble dust and his chisel and pretended to chisel as he threw the dust around.  

When he asked him what he thought now Soderini said, "I like it better, you've made it come alive."

David, Donatello, bronze, c-1430, National Bargello Museum, Florence

photo- © Patrick A. Rodgers / public domain, via Wikimedia Commons 

This wasn't the first time that Donatello had sculpted the David, but this sculpture was a departure from his earlier two.  The others were both done in marble showing a young clothed boy, the first was created in 1408-09 and the second was begun around 1412 and was left unfinished. 

In fact Donatello's 1430 bronze David was a departure from any contemporary figurative sculpture, being the first life-size nude created since antiquity.  This was done when Donatello was well established in his career and was commissioned by the extremely influential Cosimo de'Medici.

Donatello has sculpted a "Triumphant David" in that he showed him after he has already killed Goliath and his foot rests upon the giant's severed head.  He is sculpted after the battle between the two. The sculpture was meant to stand in the round, many of Donatello's works were created for niches but this was meant to be seen from all sides.  He has sculpted him in a contrapposto pose, a term which refers to the naturalistic way in which a human figure is shown with weight distributed to one hip and how the rest of the body shifts in relation to that.  Michelangelo drew on this type of contrapposto pose when he created his David as well.

Let's compare these two famous sculptures of David side by side:

Both look towards the ancient classical examples found in Greek or Roman sculpture and Michelangelo was also influenced by all the work of Donatello who he considered a great master sculptor.  Donatello's earlier version was created over 70 years earlier and was inspired by the ancient art he saw on his trip to Rome (discussed further in an older post on the Beginnings of the Renaissance.)

There is a great difference in size between the two: Donatello's stands at 6 feet tall (185 cm) while Michelangelo's is over twice it's size at 13 feet, 5 inches tall (411 cm).  Another big difference in the way they were constructed, Donatello modeled his figure in clay and then had it cast in bronze.  This was technically very difficult, after it was sculpted it would be covered in wax which would eventually be melted out when molten bronze was poured into the mold made from it.  Michelangelo carved his David from a huge block of marble.

As stated earlier Michelangelo shows the moment before David slays Goliath, where Donatello shows a scene after the battle.   Both were revolutionary works of art that changed the direction of sculpture that came after them.