Recession Proof Your Business

Well, there are lots of things you can do, and I'm traveling to allotment one of these with you adapted now. It is a simple address that you can apparatus immediately, which will not amount you a penny, but could access sales by as abundant as 10%, 25% or even 50%.

Do you wish to apperceive what that is? It's simple...

... Ask anyone who has just purchased something to buy something else.

Let me explain:

Take McDonald's - what's their bolt phrase? "Would you like chips with that?" Before they alien 'Value Meals' that catechism apparently gave them an added £300 - £400 actor in sales anniversary year worldwide. Now they say, "Would you like to go large?" (Or words to that effect).

Whatever you are selling, at the time of acquirement you accept an befalling to advertise something else. You accept a customer, at your till, acclimation something over the telephone, or affairs something from your website. You do not accept to absorb any added money to get them there. They are a bound admirers - all you accept to do is ask them one simple question. "Would you like... ?"

Let me accord you some examples:

A Shell account base in Australia won a antagonism for affairs the accomplished aggregate of engine oil. When the buyer was asked how he did it he replied, "It's easy. We say to everyone, 'Please lift your beanie and I'll analysis your oil'". Since RACQ analysis begin that 75% of all cars run low on oil, that Shell account base sells lots and lots of oil which is awash at the abounding amount - not just the boilerplate discounted petrol sale.

What would appear if you endemic a shoe abundance and you asked your barter as they were about to pay for their purchase... "Would you like some shoe brightness with that?" If you serve 50 barter a day and alone 1 chump in 5 takes you up on the offer, it agency 10 added sales. Sales you never would accept had. At say £1 accumulation per item, you accept £60 per anniversary added profit. That's £3,120 per year. For one tiny item!

Car dealers are experts at up-selling. You alpha with a basal £10,000 car, again you add covering seats, admixture wheels, air conditioning, electric windows, ABS brakes and you've just spent addition £3,500. All in the endure 10 account of the sale... afterwards you've already active up for the basal car! They don't accomplish abundant money on the car itself, they accomplish it on the extras.

How can you administer this in your business?

A clothes boutique could action addition account of accouterment or an adapted accent - for archetype a chaplet and adornment set with a appealing dress, or a tie with a shirt.

A acrylic and asphalt boutique could accept a account of aggregate that would be bare to complete the job - the chump can attending at it to see they've got aggregate they need. If they haven't, area do anticipate they'll get it? From you of course.

A appliance abundance could action bedside cabinets with every bed, or lamps for the cabinets.

Computer companies could up-sell a awning for the computer or a box of CDs.

Alarm installers can accept a account of added casework the homeowner ability need. Things such as fencing, carpets, landscaping. They can again accredit those leads to added humans for a fee or allotment of the sale.

Whatever you do, you accept to do it able-bodied - so that it is of account to your chump - not artlessly aggravating to advertise them something. Humans adulation to buy but abhorrence to be sold.

Give them aberrant account and they'll adulation you and acclaim you to all their accompany - and access your coffer antithesis at the aforementioned time.

It amazes me every time I go to a café and adjustment coffee, the sales abettor will ask, "Would you like annihilation else?" Of beforehand my accepted acknowledgment is "no". However if he/she were to say, "Would you like a block with that? Our amber brownies are actually delicious", I may able-bodied say, "Oh why not? Just this once".

Look at the ample civic companies - supermarkets consistently accept deals on 'Buy one get one free' or '2 for £3'. You can administer these attempt on a abate scale.

What if you don't accept a artefact but are alms a service? You could action a additional and third account at a hardly discounted amount if the chump paid for all three in advance.

Whatever you choose, the key is to analysis and admeasurement aggregate on a baby calibration first. Trial altered offers, altered means of affairs the added artefact or account (I am fractional to amber but I apperceive not anybody is).

You could actualize a antagonism amidst your agents to see who could advertise the a lot of widgets during a accustomed anniversary or ages - annihilation like a bit of antagonism to get things moving.

When I was a apprentice (a continued time ago) I becoming added banknote alive in the Little Chef. They already had a antagonism whereby every time we awash a Prawn Cocktail we had the befalling to win a holiday. That summer we awash a lot of Prawn Cocktails - How? We artlessly asked, "Would you like a Prawn Cocktail to start?"

The point is - it works. Analysis it and see your profits soar. Be artistic in what you offer. Get your agents complex - they will adulation to appear up with altered ideas.

Your chump will feel that you care, because you are anxious abundant to advance something they may need.

Do let me apperceive how you get on and how abundant added accumulation it has fabricated you.

Sets Appointments With Real People

Are you cerebration that the appellation is just decrepit with the obvious? You ability anticipate afresh if you accede the prevailing attitudes appear online communication. There are times if humans accept become so adequate with who they acquaint online, that they overlook how simple it is to lie on the internet.

And how can it not be? It takes a lot to verify the advice getting relayed through online channels. However, you accept to be able to do that if you don't wish any agitation for your business. It's important for you to accomplish abiding that you're affair with absolute humans from a absolute company.

Please bethink that there's no amount to any abundance of advice unless you can about-face that advice into able leads. That includes advice from acquaintance data, advice on the needs of your prospect, and furthermore, advice that identifies them as an accurate business.

You should never set an arrangement and ascertain a business' needs afterwards aboriginal authoritative abiding that said business is absolute in the aboriginal place! You anticipate telemarketers accept been stigmatized by scams? Website and amusing media profiles can be ambiguous too!

Websites - Anybody with a half-decent web architecture aggregation can put calm a believable web page. That doesn't beggarly those humans are in actuality a business. Some 'online businesses' are in fact, online betray sites that are out to abduct acute advice and bulb awful software!

Amusing Media - Don't abolish the alarming belief of humans assuming as anyone they're not (whether it's on Facebook, Twitter, or even on LinkedIn). Abiding you apprehend mostly balmy cases but the actuality is, not anybody on a amusing arrangement is who they say they are.

Be accurate about ambience accessories just because you've chatted for a account with them on the internet. You ability anticipate you accept a nice continued agency of appointed affairs or a able account of attendees to your webinar. But if the acute day comes, hardly anyone in actuality shows up. If you try to chase up, you've accomplished that they've concluded their accounts, their websites, and get no responses from their email. In added words, you've been had.

This is why, as a business, you accept to be able to expend abundant assets to verify that your anticipation is absolutely a absolute business entity:

Get online advisers to access the IP addresses of admission email inquiries.

Accept your business accord an absolute buzz alarm to your anticipation aggregation afterwards conversing with their assembly on amusing media.

Set up all-important safeguards in case your advisers run into apprehensive websites (and maybe even do a bit of online analysis if necessary).

If you can't allow to advance in the all-important accoutrement and cadre again at atomic try to outsource a acclaimed online business aggregation or telemarketing firm.

After that, alone again you can you even anticipate about accepting accessories set.

Now there's no agnosticism that online advice can be accurate if you've appear to assurance a accurate source. Regardless, it's bigger to be safe than sorry. And if you anticipate about it, you're not the alone one alert of internet technology's accommodation for bamboozlement and infiltration. Your affairs would wish to affirm that you're a absolute business as able-bodied so it in actuality goes both ways!

Quadratura and the Baroque

I am very excited because I am leaving next week to travel around Italy for two weeks.  One of the works I am looking forward to seeing again when I am in Rome is Andrea Pozzo's ceiling fresco: The Triumph of Sant' Ignazio in the church dedicated to the Saint.  In fact Art History Blogger readers may notice that I have used this work as the image behind my blog header for the reason that it is such a dynamic painting.

Pozzo (1642-1709) was an Italian Baroque painter and architect as well as a lay brother in the Jesuit order.  Due to this he was commission to create art for several Jesuit churches, both in Italy and in Vienna.  The Triumph of Sant' Ignazio is an enormous fresco, which covers the ceiling of the entire nave and perhaps the best known example of quadratura.

Andrea Pozzo,Triumph of Sant' Ignazio of Loyola, 1691-94
(Allegory of the Missionary Work of the Jesuits)

Ceiling fresco, Chiesa di Sant' Ignazio, Rome

Quadratura is a specific style of trompe-l'oeil painting which incorporates architectural elements into the work to create a convincing illusion of the expansion of the actual space into an imagined space.  In this case the painter used the actual clerestory windows (see bottom image) and painted around them.  Of course the viewer does know that the church ceiling isn't open to heaven above, but it is hard to gauge the depth of the ceiling in person or to know if the ceiling is curved.  In fact the nave ceiling of Sant' Iganizio is completely flat, but Pozzo does a very good job at creating the illusion of great depth.

Oculus from the Camera degli Sposi (wedding chamber)

Andrea Mantegna, 1465-74

fresco, Palazzo Ducale, Mantua, Italy

Quadratura had been used in a few early examples, but reached its height of popularity during the Baroque, particularly in Italy but also elsewhere in Europe.  A well known earlier example is this ceiling fresco by Mantegna created in the 15th century.  However unlike the Pozzo work, this is small and playful rather than dramatic. 

Quadratura was the perfect style of painting to tie in with the qualities in art that are associated with the Baroque: drama, theatricality, dynamic, full of excess and grandeur. 

Annibale Carracci, Triumph of Bacchus and Ariadne, begun 1597

Farnese Gallery, Rome

In 16th century ceiling paintings, such as this example by Carracci in the Farnese Gallery, there were some elements of trompe-l'oeil such as the painted cornice as a frame and the four figurative "sculptures" in the corners.  However this is not considered quadratura as Carracci wasn't attempting to create the illusion of another space that didn't exist. Viewers were meant to be delighted and amused by his work rather than awed.  The viewer would instantly recognize a painting, the figures existing in their own space.

Pietro da Cortona, The Triumph of Divine Providence, 1633-39

 Palazzo Barberini, Rome

 Another example is Pietro da Cortona's The Triumph of Divine Providence (seen below) in the Palazzo Barberini in Rome.  The subject matter is the triumph of the reign of Pope Urban VIII.  Here the viewer could see the painting as an extension of their own space.  In person it is difficult to tell which architectural details are real and what are imagined.

 Triumph of Moderation, ceiling fresco (1731) Paul Troger 

Quadratura painting around the perimeter, Gaetano Fanti

Melk Abbey, Austria

 

One reason that the style spread was through a book on painting that Pozzo wrote in Latin which was later translated into German, Tractatus Perspectivae Pictorum et Architectorum.

Later versions of quadratura were used in the 18th century in Germany and Austria and began to use lighter and brighter palates more fitting to the new Rococo style.  One such example is the quadratura painting of Fanti in the Melk Abbey, Austria (above).  The painter Giovanni Battista Tiepolo (1696-70) also created many ceiling frescos and paintings meant for ceilings, such as the example below.  

Allegory of Merit Accompanied by Nobility and Virtue, Giovanni Battista Tiepolo

1757, ceiling fresco, Ca' Rezzonio, Venice

While Tiepolo did use quadratura in his enormous ceiling fresco in the Wurzburg Residenz in Germany, his typical use of quadratura was more like the earlier Renaissance style.  His paintings were created to amuse the viewer, the opulent style and dramatic compositions of the Baroque now replaced with the playfulness of the Rococo.

Learning About Steinway Grand Pianos

It can be hard to make choices. Some are easy, such as saying 'no' to drugs. Some are hard, such as choosing whether or not to put your dog down when he is sick. As we move through life, choices get more and more difficult as we become older and older. Once you buy your first house, the choices become even more difficult. Should you get this paint or that? Two bedroom or three? And what if you are trying to choose the musical instrument that your child will play? Well, that one has an easy answer. You should go with a grand piano.

And not just any regular one. You need to go for the best so that your child will push themselves to be number one as well. Even if you are just buying this for yourself or for a concert music hall, you want the best. That means you want a Steinway. There are several different types of Steinways that you should consider.

The biggest Steinway grand piano is a concert grand. It tops out at eight feet and eleven inches of pure beauty and rich tones. If you are on your way to being a concert pianist, this is the instrument for you. It is the favorite of musicians worldwide and will look impressive in any concert hall. A size down from the concert Steinway is the Music Room Steinway. This has often been given the title "the perfect piano." It measures at six feet eleven inches and is perfect for the room in your house that you have been meaning to turn into a music room. Also, if you are planning on providing piano lessons from your house, this is the perfect teaching piano. It provides the same rich tones as the concert, just on a smaller, more intimate scale.

If the Music Room Steinway is still a tad too big for you, you can always choose the Parlor Room Grand Piano. This one has the tried and true rich tones of a Steinway but the piano has been scaled down to offer the sound in a smaller container. It measures 6'2" and, since this instrument is smaller, it is perfect for the family who wants to buy it and put it in a small sitting room. Close in size to the Parlor Room Steinway is the Living Room Steinway. Measuring in at 5'10", this model produces rich bass tones that are far beyond what one would expect from such a small frame. It will easily fit into your house and still provide you with Steinway quality.

The last two types of Steinway grand pianos are the Medium Steinway and the Baby Steinway. The Medium tops out at 5'7" and can often be found in music schools and conservatories. There is nothing mediocre about its sound, though, and you will not be disappointed. The Baby tops out at five feet and is small enough to fit into nearly any room. It will still deliver the rich sounds you have come to expect from a Steinway and is easily the logical choice for anyone looking for an affordable, small but amazing Steinway.

Ancient Roman Wall Painting

The visual arts in ancient Rome included a long history of wall painting and much of what we know about it comes from the excavated ruins of Pompeii and the smaller nearby town Herculaneum.  Roman painting in general did not survive however the eruption of Mount Vesuvius near Naples in 79 AD buried the towns in volcanic ash, which served to preserve these works of art.

Rather than having windows, Roman homes were built around a central courtyard, therefore wall painting was both decorative and served the purpose of visually expanding the interiors.  They were expensive to commission and primarily found in the homes of the wealthy.

 
 

Dionysiac Frieze,Villa of the Mysteries, Pompeii, Second Style, 60-50 BC

While there was quite a variety in subject matter, Roman wall painting is generally broken down into four main types.Eve D’Ambra in her book Roman Art describes each of the types as follows*:

-The First Style, also known as the Masonry Style, represented walls dressed with faux paneling of marble and other stones (200-80 BC).

-The Second Style opened up the wall with architectural vistas (80-20 BC).

-The Third emphasized the decorative architectural frameworks and created the illusion of pictures hanging on the wall (20 BC-40 AD).

-The Fourth incorporated many elements of the Third Style (40-79 AD) to represent textile patterns of wall hangings or views of vaguely defined architectural forms that seem to hang in space, together with mythological panels and floating figures.

In this blog post we will look at some examples of each of these styles.

Roman Wall Painting- First Style (200-80 BC)

Herculaneum: First Style, painted wall decoration, 2nd Century BC

The above is a classic example of First Style wall painting with large rectangular areas painted to look like colored marble or stone.  In these there was no further decoration or narrative and as said above this was also referred to as the Masonry Style.  This style dominated Roman wall painting for over a century before it was replaced by the entirely different Second Style.


Roman Wall Painting- Second Style (80-20 BC)

Below right

Cubiculum from the Villa of Fannius Synistor

Boscoreale, Second Style, 40-50 BC

Above left:

Walled Garden, House of Livia at Prima Porta,

Palatine Hill, Rome, Second Style, late 1st century BC

This style began around 80 BC and here we start to see a trompe l'oeil affect.  Wall paintings are now being used to "create" windows with imaginary views into towns and gardens, or to create columns and other architectural elements. 

Let's look at our two examples above, the one on the left was from the House of the Empress Livia, wife of the Emperor Augustus.  Shown is one section of a wall, this effect continued throughout the room, thus the wall painting is used to give the illusion of an open space.  The other example, found at the Villa of Boscoreale near Pompeii, creates a cityscape outside of an imaginary window.  

Both versions use the entire wall space and include painted marble "columns" to enhance the visual effect that these are real spaces.

A completely different type of Second Style wall painting can be found in the Villa of the Mysteries in Pompeii, so named for its interesting painting of individuals performing an unknown series of rituals in the triclinium (formal dining room).

Villa of the Mysteries, Pompeii. Dionysiac Frieze, north wall, left side: 

Draped Woman, Woman and nude Boy, Girl with an offering plate, 

and Figures around a table, Second Style, 60-50 BC

The meaning behind the paintings in this Villa have intrigued historians since they were excavated in the late 18th century.  Above is one section of the rituals, but the scene wraps entirely around the room and the life size figures are set against a vivid red background in an illusion of another interior space.  It is thought that the figures here are performing rituals associated into the initiation into the cult of the god Dionysus (Bacchus).  This type of figurative frieze was not as common as the typical Second Style wall painting had full size invented architectural elements.

Roman Wall Painting- Third Style (20 BC-40 AD)

Boscotrecase: Villa of Agrippa Postumus: Room 16: north wall 

Third Style, 11-7 BC

The Third Style of Roman wall painting was more comparable to modern day wallpaper, having a decorative effect.  It can also be seen as a type of painting gallery, alluding to the owner's taste in the arts such as in the above example found in Boscotrecase (also outside of Pompeii).  Though actual framed paintings from the ancient world have not survived they have been written about and it is assumed wealthy patrons had them in their homes.  In our example below, from the Villa of Marcus Lucretius a rather detailed landscape is shown.

Triclinium of the Villa of Marcus Lucretius,Third Style, Pompeii

This was a popular version of the Third Style, using some of these small framed "paintings" and placing them in regular intervals against a wall painted in a solid color, or in large areas of solid color with created architectural elements such as columns or cornices.

Roman Wall Painting- Fourth Style (40-79 AD)

The Fourth Style combines elements of the Second and Third Styles and expands upon both.

Pompeii: House of the Vettii: wall painting, Red occus early Fourth Style: 

det.: Apollo victorious over Python, 62-68 AD

As D'Ambra wrote, the Fourth Style "represents textile patterns of wall hangings or views of vaguely defined architectural forms that seem to hang in space, together with mythological panels and floating figures."*

Here we see a very wide variety in styles and designs, there are painted windows, columns and cornices of the Second Style, used in combination with the decorative elements and "painted pictures" of the Third.

Domus Aurea: Room of the Landscapes
Domus Aurea (Golden House of Nero), Rome, Fourth Style, 64-69 AD

As so many of these wall paintings were found in the Bay of Naples area due to their preservation in volcanic ash, the four styles of Roman wall painting end at 79 AD with the eruption of Mount Vesuvius.

For more information on this topic visit this link from the Met:

Metropolitan Museum of Art Heilbrunn Timeline of Art History Thematic essay

*D’Ambra, Eve. Roman Art. (New York: Cambridge University Press,1998) p. 140.

How Can Trance Beats Help To Shape Music?

Even in the most solo of efforts, music is always a collaborative effort. The musician takes his personal collective influences and transforms these into sound, or music. Trance music, specifically was introduced as a genre of music in Frankfurt, Germany in 1993 and is primarily computer generated, although it is often manipulated by human beings. Trance is very popular in the "club scene" because much of the trance beats are designed to be very upbeat and motivating. When played in clubs, the preference is often to play the music on vinyl which gives the DJ the opportunity to manipulate the songs through bending and scratching the record and offering variance to the sound.

The "instrument" used in trance is the computer, which gives the music a very modern feel. Vocals may or may not be present, but when they are, it's usually a female voice with an operatic or ethereal quality that simply vocalizes rather than sings. However, ironically, it shares a lot in common with classical music, particularly the characteristic of repeating variations of short musical phrases throughout a piece. Most trance music, however, is much faster than typical classical music keeping a beat near 150 beats per minute. Many listeners are both captivated and uplifted by trance music.

While many people love trance music and love it on its own, it's not something everyone likes to listen to by itself. However, there are elements of trance beats that occur often within other kinds of music. One only has to listen to a few minutes of trance music to recognize that very similar beats have become the backdrop to many different pop and dance tracks as well as on film scores and music for television shows. Musicians and producers know the positive energy trance music brings to many people, and how it gives them an opportunity to feel and experience the music. Many musicians really embrace incorporating elements of trance sounds into their own.

Human beings have always had a fascination with music and their own ability to play and participate in music. Today, most of the music we listen to is played from digital files, and as a treat we may go to a club, a concert, or try playing an instrument ourselves. But of course, not everyone is musically gifted. With trance music, or other genres of music that features a trance beat there is an emphasis on making the listener a participant in the music, even if they have little talent.

Music and instruments are made from whatever we have available around us, and the things that are important to our lives. Our ears pique when we hear a cello in a rock band, or an electric guitar appearing in an orchestra. We crave "one-off" sounds that let us know music is still marching forward. With technology being such a driving force today, there is little doubt that elements of trance music will continue to infuse music of all genres for years to come.

The Other Sistine Chapel Frescoes

Michelangelo's Sistine Chapel Ceiling frescoes are among the most famous paintings in the world.  However the entire Sistine Chapel is covered in fresco paintings, the walls were painted nearly thirty years earlier by some of the most famous artists of the late 15th century.  

Pope Sixtus IV commissioned the frescoes for the walls in 1481 and asked that the Chapel be completed within a year (named the "Sistine" Chapel in his honor).  He chose to hire several successful fresco painters from Tuscany and Umbria.  The Florentines included: Domenico Ghirlandaio, Sandro Botticelli and Cosimo Rosselli (assisted by Piero di Cosimo).  From Perugia came Pietro Perugino (who was assisted by Pinturicchio) and Luca Signorelli who worked in both regions.

 The Calling of the Apostles Peter and Matthew, Domenico Ghirlandaio,

Sistine Chapel, 1481-82

The Calling of the Apostles moves away from the stylization of his Last Supper and towards the later style he would become known for.  Look at the two halves of the painting, the figures on the right side are painted in a rather stylized way, mostly in profile while the figures in the center and on the left side are more naturalistic.  This fresco is filled with details and uses atmospheric perspective so that the objects in the background are painted in blues and grays.  The painting is also rich in color, no expense was spared in the use of pigments.

Christ Handing the Keys to St. Peter, Pietro Perugino (with Pinturicchio)
Sistine Chapel, 1481-82

Pietro Perugino was a key figure in the Italian Renaissance and a painter who emphasized beauty and harmony in his work.  Pinturicchio was his student and his assistant and worked closely with him.  The style of Pinturicchio (and also of the early Raphael) was very similar to their master Perugino who brought a new sense of gracefulness to the High Renaissance.  Here he shows Christ handing the keys of the church to St. Peter, which was an appropriate theme for the chapel attached to St. Peter's Basilica.

This is both a very famous work of art and also was a very influential work of art for later painters.  Unlike some other paintings and frescoes done at this time which were in private villas or small chapels, St. Peter's and the Sistine Chapel received thousands of visitors from all over Europe and beyond.  Perugino's graceful handling of human figures, use of one-point perspective and inclusion of harmonious 15th century Italianate architecture within a Biblical story would influence a wide variety of future artists.

Temptation of Christ, Sandro Botticelli
Sistine Chapel, 1481-82 

The Pope requested ten frescoes from the Old Testament (painted on the south wall) and New Testament (painted on the north wall) as well as many papal portraits near the clerestory windows.  Botticelli painted three of the large frescoes and around seven portraits.  Some of the frescoes on the altar wall were removed in the early 1530's to make way for Michelangelo's famous Last Judgement fresco which now covers the entire wall.

 

The Testament and Death of Moses, Luca Signorelli
Sistine Chapel, 1481-82

Luca Signorelli is perhaps most famous for his fresco of the Antichrist in the Cathedral of Orvieto, but that wasn't painted until 1499.  This is a much earlier work from this artist who was active in Tuscany, Umbria and Rome.  This fresco uses continuous narrative to show several scenes from the life of Moses including: Moses teaching the law to the Israelites, being shown the Promised Land from Mount Nebo and the descent of Moses from the mountain.

This was not the first time that several of these painters had met each other, both Ghirlandaio and Perugino were students in the workshop of Florentine Andrea Verrocchio along with Leonardo da Vinci.  Ghirlandaio as mentioned earlier would go on to train Michelangelo and Perugio would become the teacher of Raphael.  Botticelli may also have studied with Verrocchio (both painters studied under Fra Fillipo Lippi).  These artists would collaborate with one another in the future as well: Perugino, Ghirlandaio and Botticelli all worked on another fresco cycle together in a villa of Lorenzo di Medici in the mid-1480's.

The Italian "High Renaissance" is often said to have lasted from 1480-1520 and certainly these frescoes were painted in a style that had an enormous influence.  I have often thought that this interesting fresco cycle truly marked the start of the Italian High Renaissance.