Marketing While Maintaining Your Integrity!

There are a few actual simple means that you can get humans to sit up and yield apprehension of your business - after you advance the advice down their throat! In actuality if you do it right, humans will ask YOU what you do first. And that is the a lot of adequate way to allure absorption in what it is that you do - a gentler way or promotion.

I was on the elevator endure anniversary - branch up to an arrangement on the eleventh floor. In my one duke I had my attache an in the added duke I had a binder. On the awning of the binder, I had my logo and an allurement to ask me about my business. There were three added humans on the elevator and one of the women there asked me about my business. By the time I got off the elevator, I had handed out 3 business cards- 1 to a man whose sister had a business - and accept already heard from one of them. It took no accomplishment at all on my part, and because anyone asked me about what the adhesive with the logo stood for, I was able to advance myself after activity like I was advancing on their privacy.

For the purposes of promotion- it is important to advance yourself or your artefact wherever you are. I accept a acquaintance that has a abundant alcohol that comes in book anatomy - she carries them in her purse and offers freebies at restaurants if she is at networking affairs or visiting friends. Her sales as you can imagine- accept skyrocketed. She is a abundant promoter! So what can you do to bigger brainwash humans about what you do or accept to offer?

1. Carry sample of your artefact with you- and accord them away

2. Wear your logo- on a jacket, or a turtleneck

3. Wear your own artefact if it is wearable

4. Brand yourself- be abiding you forward out the aforementioned bulletin everywhere you go.

5. Accept a signature book in your email - affiliated to your web website or web page

6. Cover your account on your business agenda - humans bethink pictures

7. Collect opt in names or actualize a permission based abstracts base- and forward out newsletters

8. Make abiding all your accord is branded

9. Actualize a chump adherence program

10. Action chargeless account for referrals beatific to you by customers

11. Forward out specials in your invoices

12. Clarify and abridge your bulletin in a acceptable infomercial

13. Consider hotlink exchanges for websites

14. Action online writing to websites or publications that accord humans chargeless advice and advance yourself at the aforementioned time.

Many of these things can be done with actual little money and simple actions. And you never accept to anguish that you are sending out advice to humans who do not wish it and who could possibly catechism your candor because they accept accustomed advice from you after allurement you for it.

Building Your Business by Great Customer Service

Most business-owners would accede that accepting abundant chump account is one of the best means to body your acceptability and body your business. In fact, I would go so far as to say it's essential, and the superior of chump account is the amount one affair that pulls humans aback to your business, or pushes them away. However, abounding business owners generally absence a allotment of the addle if it comes to chump service, and the furnishings can be devastating. The section of the addle is not your staff, but the casework you use that appear into acquaintance with your customers.

Here's what I mean.

A little while ago I capital to forward a allowance to a friend, and I absitively a alternative of wines would be perfect. So I begin an online banker and ordered. Aggregate was actual smooth. There was a abundant alternative of wines, the acclimation action was easy, and the merchant gave you a tracking cipher to see absolutely area your amalgamation was and if it would be delivered.

The wine accustomed bound - aural two canicule - and aggregate was abundant afar from one little thing. One of the bottles, and it happened to be the a lot of expensive, had been shattered. It wasn't the accountability of the wine merchant, but the courier, who accept to accept alone the case. And there is the abundant assignment about chump service, because it isn't alone the account you give, but the account accustomed by anybody you appoint to plan in your business.

Three tips to giving abundant chump service

1. Get acknowledgment from your customers. A lot of barter will accord feedback, abnormally if something goes wrong. But not always, and in some cases these humans will acquaint added people, and can actively accident your reputation. So animate feedback, abnormally acknowledgment about bad stuff, because that afresh gives you the adventitious to put things right, and aswell stop the botheration from accident again.

2. Constantly analysis the superior of plan of your sub-contractors. If anyone lese is accomplishing plan on your behalf, accomplish abiding they are bearing top-quality work. It's so simple to anticipate that aggregate is OK, if a sub-contractor (such a courier) could be authoritative a big blend of things, and causing problems you don't even apperceive about.

3. Yield albatross for your staff, including your sub-contractors. If a sub-contractor does something wrong, accomplish abiding you put it right, and yield albatross as admitting they were one of your own staff. There's annihilation a chump dislikes added than a aggregation which tries to canyon the blade for bad service. Yield responsibility, and you angle out as the acceptable guy, and absolutely enhance your reputation.

There's a lot added to giving abundant chump service, but by afterward these three simple rules, you'll get it mostly right, and that's usually abundant for a lot of people. In the end, it's all about demography albatross for every allotment of your business, and authoritative abiding superior is top appropriate beyond the board. Do that, and you'll never charge to abhorrence the antagonism or anguish about your barter traveling elsewhere.

Social Integration Key to Marketing

Social affiliation is absolutely announcement added than its absolute purpose: it is auspicious able candor in the through business collaboration. Evidence of this can be empiric by the way amusing networks are collaborating. At the alpha of the year, 60 Facebook apps abutting its Timeline. The assorted categories included gaming sites such as Zynga, and amusing ball array such as Pinterest and Foursquare. Facebook promised approaching additions. Actual recently, Tumblr has been added to the list, area its posts are appear to Facebook as Newsfeed and Ticker by selecting the tab, 'Send to Facebook.'

Merging is not a anatomy of affiliation and affiliation accept to not be abashed with merging. The above is a collective convenance while captivation advancement their abstracted identities, the closing is bounden calm into a individual entity, which is advised to abate or aggrandize authoritative departments in a added alongside direction. Affiliation moves angular as a consequence, but while amalgamation has absolute and actual results, affiliation does not. That makes it an basic business strategy. In the case of the Tumblr-Facebook partnership, it is not just advised to access cartage flow, but the way the user will associate through these auto-transferable activity platforms. In addition, the agreeable will accept added variety, as in the images-only agreeable of Pinterest beheld through Facebook's Timeline. One should admiration why Facebook is agreeable either amusing arrangement if they accept their actual own apps that action in the aforementioned way. Friendsheet is a new Facebook app area users can pin images and accept to acknowledge or adumbrate comments. Marketers should be able to adapt that agreeable competitors into the acreage is not a threat, but rather a tactic that accept to be acclimated anxiously by giving due account and space.

Another archetype of business through amusing affiliation is by abacus a constituent into another. Thus, a blog website can accommodate a Facebook constituent to access affairs of comments and abbreviating spam. A affectation of the aggregate of 'likes' and 'tweets' on a cavalcade of the website are addition archetype to animate administration and voting Creating a Facebook app or Twitter accoutrement manually aswell serves the purpose.

Email marketers are added including amusing networks in their campaigns. This way, users can allotment the agreeable as able-bodied as connect. They acclaim that proving allurement to subscribers to use amusing arrangement icons has accurate successful. This may be in budgetary anatomy or added promotional offer, such as featuring the user on their site. The 'Newsletter Sign Up' app on Facebook is a abundant business apparatus to include.

Looking at the contempo media trends, one can aswell see how altered mediums are getting acclimated for promotion. WORLD WRESTLING TV broadcasts accommodate Twitter and Facebook icons for users to collaborate with during the event. Wrestlers are aswell application YouTube to allure added fans. Added channels will chase clothing already they apprehend the appulse of application amusing media in ball marketing.

A abstraction conducted by Marketingprofs shows almost a division of US companies are amalgam amusing media as allotment of their business efforts, and the majority of these are the beyond sized companies. Health and banking industries are atomic absorbed and the capital claiming is the alertness for companies yield the action to absorb change at the micro and macro levels.

5 Tips To Make Your Guitar Mixes Rock!

Now I know there are thousands of variables involved as well as opinionated ways of doing this, that's why I'm going to tell you 5 tips I use to make my guitars stand out to help make my mixes sound huge!

1. Double Track Your Rhythm Guitars:

You can easily thicken up the sound of your mixes by doubling your guitar tracks. Yes I know this is not really a 'mixing' tip but when you use both guitars in the mix it can beef up your guitar tracks. PRO TIP: You can even play around with changing the tone slightly on the second track to add even more emphases on certain characteristics of the playing. Say you want one to be more beefy and use another for note clarity. Just one of many ways you can use that to your benefit.

2. Pan Those Tracks:

The next step is to pan those rhythm guitars you tracked. I like to start at hard panning them both, one left one right. If they are sounding too separate bring them more to the middle, 70-80 is a good area where I like to put my guitars, especially for the slower parts. Faster more intricate playing can benefit from going all the way left or right. Panning these guitars helps separate the sound and clear up the middle for other instruments (i.e. kick drum, bass guitar) that need to be there. Turn that pan knob and immediately hear the results.

3. High Pass Filter Your Guitars:

OK yes, I know this is situational depending on the tone/style of guitar you are tracking. But in most times I mix I like to roll off some of those lows to clear up the bottom section and help your guitars not 'fight' so much with the bass and kick drum. I like to start in the 100,200k area and roll it off accordingly to the mix. Let your ears do the work, roll it off as you listen to a section and when you hear the guitars start to'thin out' back off a hair and Voila! You now have cutting clear guitar.

4. Did Someone say Plug-ins?

Yes you read that correctly. But dude, I thought you are always preaching 'crap in crap out, get it right from the source and you wont have to fix anything come mix time??!' Yes you are correct. I do live by that, but remember music and mixing is an art form. There are rules, but there are not. Weird right? I like to look at using plug-in's like using salt when cooking. You don't want to add too much because it will taste bad, but using just enough will make whatever your eating taste much better! Don't be afraid to add a little compression, or tube saturation/distortion to give your tracks get a little more omph! Experiment, you might find something you really like!

5. EQ Subtraction

The last tip here is my all time favorite, and yes it does play off of tip number 3. Subtracting EQ in certain bands is an ideal way to let other instruments in your mix cut through in return making everything (including your guitar tracks) sound bigger, cleaner and overall better. Especially with high gain guitar tracks cutting some of the lower (or) higher mids out is a good way to tone it down and get your guitars working in cohesion with other primary instruments. Don't be afraid to get the scalpel out and start cutting EQ like your a mad surgeon. Just remember to do it while you are listening to your mix, never solo your guitars and start cutting that would not be pretty.

The Oath of the Horatii

The Oath of the Horatii by Jacques-Louis David is both an excellent example of French Neoclassical painting (click to read more on Neoclassicism from the Met) and of a very strong composition within a painting.  David chose this subject for his first royal commission.  Neoclassical themes had been popular since the Renaissance and in the mid-18th century
Neoclassical art is defined as a style that was strongly influenced by the art and history of ancient Greece and Rome.  While at the French Academy David won the Prix-de-Rome and spent several years in the city during which time he was strongly influenced by Ancient Roman art and architecture.


The Oath of the Horatii is an interesting story, the battle between the Roman Horatii family and the Curiatii family from a neighboring city was told by the Ancient Roman author known as Livy.  The Horatii brothers are swearing allegiance to Rome on the swords that their father is holding up.  All are ready to die to defend their country.

The Oath of the Horatii, Jacques-Louis David, 1784, Louvre, Paris

This is an enormous painting measuring nearly 11 feet high by 14 feet long and the figures were shown as life sized. The focal point for the viewer is the raised hands and swords of the oath, even if the viewer doesn't know the story it can be easily inferred that this is a dramatic event. 

The setting is very sparse and the sparseness works well in framing the events and not detracting from the figures.  To the right we can see the women of the story, their mother and sisters, who are obviously in despair.  This foreshadows the events to come and serves as an interesting counter balance to the strength of the brothers.  One of the sisters was engaged to a man from the rival family and she knows that someone she cares about will most certainly die in the battle.

Why would such an ancient story, one that wasn't a frequent theme be painted in late 18th century France? 

There were several reasons that Neoclassicism became popular at this time.  Visually it was quite a contrast with the frivolous Rococo style that had currently been in fashion.  It was favored by royalty as Neoclassical work reflected the power of the Roman Empire.  It was equally favored by both the American and French Revolutionaries as it tied into themes of self sacrifice and the Roman Republican period.

The ruins of Pompeii were rediscovered in the mid 1700's and in the following years the site was excavated; this led to a new understanding of and enthusiasm for Roman culture.  The 18th century is commonly referred to as "The Age of Enlightenment" and many of the great intellectuals and philosophers were influenced by the rational philosophies of their Classical counterparts.

The Tennis Court Oath, Jacques-Louis David, c-1791, Louvre, Paris
pen drawing with sepia ink wash

While The Oath of the Horatii was commissioned by the French King, David was actually very much on the side of the revolutionaries in the 18th century.  He created the above drawing of the Tennis Court Oath, where nearly 600 members of society gathered less than a month prior to the storming of the Bastille and vowed to remain together until a French Constitution was written.

David was clearly influenced by his earlier composition for this sketch, which he later turned into a painting.  The raised arms created another strong central focal point for the viewer.  Even without knowing the history behind the work the viewer can discern that an emotionally charges and dramatic event is unfolding.  Just as in the other work a symmetrical architectural background frames the scene.

The Oath of the Horatii, Armand-Charles Caraffe, 1791
Pushkin Museum, Moscow

 Armand-Charles Caraffe was a student of David's and he also painted a version of this theme.

Compare the two paintings, by looking at the two very different ways that the artists chose to arrange the figures we can see that the David painting is much more dynamic.  The theme of the Oath that the Horatii family took wasn't a common one and Caraffe would certainly have been influenced by David.  However by reversing the direction of the brother's hands the composition doesn't have as strong of a focal point.  Dramatic tension was also created in the earlier version by the use of chiaroscuro (modeling form with strong darks and lights).

Caraffe does a good job of depicting this and created an interesting work, but Jacques-Louis David's version has remained one of the most iconic images of Neoclassical French painting.

Expert Panels for Product Development and Improvement

Marketers and engineers generally accept the charge for chump acknowledgment that goes added and into added detail than the archetypal achievement analysis or new artefact abstraction tests a part of a accidental accumulation of artefact users. What is bare is the blazon of able feedback, from an "early adopter" accumulation of artefact class users, that can advice the banker and architect to see above just the next incremental change and on to a accomplished new adaptation of a artefact that gives it a audible aggressive advantage. In addition, such an aboriginal adopter able console accumulation can aswell advice to actualize absolute new artefact categories.

Geoffrey Moore's Crossing the Chasm, is a archetypal book on business top technology products. In it he defines "early adopters," or "visionaries," as "that attenuate brand of humans who accept the acumen to bout an arising technology to a cardinal opportunity, the attitude to construe that acumen into a high-visibility, high-risk project, and the allure to get the blow of their alignment to buy into that project." In abounding cases these humans are the mavens, or salespeople, or aggregate thereof, declared in The Tipping Point, by Malcolm Gladwell. We all apperceive these people. The are the ones who, aback in school, or at our work, assume to consistently accept the latest air-conditioned apparatus and who are on top of the latest technology, and who, importantly, apperceive what its abeyant is. They accept the bigger account of what technology can do to accomplish our lives easier and/or added fun. They are intellectually curious, adulation application new technology, and in particular, like to amount things out and how to accomplish a artefact plan bigger and be added useful. In our plan we see these association in just about every high-tech focus accumulation we conduct, and they're wonderful. They affliction abundantly about technology, they're amorous about it, and they accord a lot of anticipation about how technology can be bigger to accomplish it added advantageous for people.

These aboriginal adopters, or visionaries, then, are absolutely the types of humans who can accommodate marketers and artefact developers a abundance of outstanding advice with which to advice them advance products. Able panels are an accomplished apparatus for befitting your articles accepted and advanced of the competition. Able panels are a accumulation of humans who accept agreed to be "on call" for the applicant aggregation to accommodate able acknowledgment and opinions on accepted products, new artefact prototypes, cardinal artefact administration (i.e., new markets for accepted products) and big account "pie in the sky" brainstorming on new artefact concepts. Application these alfresco experts, a aggregation can advice to assure that it keeps blame its technology advanced and stays advanced of the competition.

It acclimated to be that these able panels would be brought calm in-person, in a focus accumulation blazon setting. This can be and generally is still done, but with the web and amusing media tools, able panels can now be recruited and brought calm abundant added calmly and frequently, online. The abstraction of "purposed online communities" (POC's), a new trend in the bond of amusing media and business research, is an accomplished apparatus for developing and application able panels. POC's are online panels recruited by the company, with the purpose of periodically initiating a chat about specific capacity the aggregation needs to get acknowledgment on.

While POC's can't be acclimated for abounding types of analysis due to the attributes of the participants (typically they are alone comprised of accepted customers) and the actuality that you can't apparatus a targeted acceptable survey, it can plan actual able-bodied as an able console tool, back you can draw in a ample amount of experts bound and cheaply, and accomplish a abundant accord of alternation and brainstorming-type discussions about specific topics. In essence, these act as apart focus groups, getting a bit beneath guided than a focus accumulation session, but still with some accepted advice from the online moderator. Thus, as in a focus group, the advice aggregate is directional (vs. definitive, as in a survey), yet can crop a abundance of advisory gems. The aforementioned is the case if you are administering an able console in person.