Marketing and advertising articles and tips,Marketing news & marketing jobs and business development
Monday, February 27, 2012
So You Want To Be A Filmmaker
How to Make a Low Budget Movie - Bring Your Screenplay to Life
Thursday, February 16, 2012
Assyrian Art and the Lamassu sculpture
Even though each of these come from different centuries in the Neo-Assyrian period, the style of these sculptures doesn't change much. The examples seen here are either from the reign of Ashurnasirpal II (883-859 BC) or Sargon II (721-705 BC). Let's first look at those from the British Museum from the reign of Ashurnasirpal II.
"These composite creatures combined the strength of the lion (or in this case, the bull), the swiftness of birds indicated by the wings, and the intelligence of the human head. The helmet with horns indicates the creature's divinity."*
The sculptures were meant to be seen in one of two ways- from the front looking directly at the face, or from the side as the viewer entered the king's throne room. Therefore the figures are sculpted with five legs- two that can be seen from the front view and four that can be seen from the side. This would indicate that the figure was a four legged beast, but the extra leg was added so that the side view made visual sense.
photo- © Luidger/ public domain, via Wikimedia Commons
This version of the Lamassu has the hooves of a bull rather than the paws of a lion. Interestingly enough the pair from the Metropolitan Museum of Art (also from the reign of Ashurnasirpal II) each has a different set of feet, one with paws and one with hooves.
The figures were carved in relief, that is they were not free standing sculptures but rather only part of the figure was carved and they needed a wall to support them. Stylistically they are a mix of realism (note the careful portrayal of the legs) and flattened abstraction (such as the stylized portrayal of the wings and the hair).
The Lamassu in the British Museum are followed by many relief panels of the king's lion hunts. These relief panels were also a mix of realism (seen in the lions) and stylized art (usually seen in the human figures).
For more information I posted a link to the Smart History/Khan Academy website (Jan 6 blog posting) with a short and informative look at the Lamassu sculpture at the Metropolitan Museum of Art. I recommend watching it, it is just over 4 minutes long and quite interesting.
*quote taken from the British Museum's website
Wednesday, February 15, 2012
Learning the Electronic Keyboard
Monday, February 13, 2012
Learn to Make Your Own Dubstep Music
Tuesday, February 7, 2012
The Violin - How To Set Up The Bridge
Friday, February 3, 2012
For Write a Marketing Agency Brief
The next time you charge to abrupt your business bureau for a action of plan you would like them to undertake, you ability like to accede the afterward structure. I accept been application this for abounding years and it is about able-bodied accustomed by agencies as it gives them a bright compassionate of what it is they charge to do for you.
A acceptable bureau abrupt break down into the afterward sections.
Situation
Where are you now? This could cover an overview of the accomplished business and the accepted business situation. It ability cover aggregation turnover, bazaar share, trends, bazaar ability in agreement of cartography and applications, archetypal chump profiles, antecedent business campaigns and their results, cast acumen and conceivably a SWOT assay to accommodate a snapshot if centralized and alien issues adverse the company.
Marketing Objectives
Where do you wish to go? What's the new position you are aiming for already this business action is underway or completed? An account of the organisations aspirations and any absolute marcoms objectives.
Marketing Strategy
Explain how the aggregation intends to accomplish its objectives in the widest faculty and cover any added elements from the business mix that anatomy allotment of that strategy. This will advice the bureau to advance and chip business communications access to the market.
Marketing Tactics
Include actuality data of the adapted elements already in abode or planned as allotment of the aloft strategy. For example, the business action may accredit to the use of PR or exhibitions and why those activities abutment the strategy, but actuality added detail can be accustomed to the absolute Public Relations action undertaken or the specific exhibitions acclimated and why they accept been called as adapted to the strategy.
Target Market
Define as able-bodied as accessible the contour of the ambition audience. Why do they buy your product/service, what problems are to be solved, what is the banking association of these issues to the ambition customer, why does your action accommodated their needs and how ability it do so bigger than anyone else?
Money
Describe the account and any penalties for overspend.
Minutes
The timescale and any deadlines such as an exhibition area the after-effects of this abrupt are needed.
(Wo)Men
Who is complex in the accommodation authoritative action and what are their roles? Who should the bureau acquaintance if they accept added questions? Who does the bureau address to?
Measurement
How will achievement be evaluated?
This access to developing the conference certificate avalanche into a accurate acronym which makes it easier to bethink - SOSTT + 4M's.
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