If we were to look at how marketing has shifted from the days of the "yellow pages", wouldn't we all wonder in awe and amazement at exactly what has happened?
Newspapers, Posters, Calling Cards, all seem to be slowly but surely disappearing and we are being totally taken over by the exciting and sometimes scary world of the internet.
In today's world of fast moving money and start-up businesses, anyone who has a true eagerness to achieve his or her goals as a business, will or should definitely realise that without marketing online, you are missing or should I say leaving out a huge and vast income potential.
It doesn't really help your business to spend vast sums of money on paper adverts, as most people don't even bother getting as far as the advertising sections in a newspaper anymore.
And what with newspapers going out of existence within the next 5-10 years, you are probably just wasting all your time and effort, or should I say "flogging a dead horse".
We only have to look at the statistics - 95% of people globally, use the internet, whether it is for local, national, or international searches.
And it doesn't stop there - as most people will search online for everything, from plumbers and electricians, to cars or holidays.
Online marketing has truly exploded over the past 4 years and include areas such as, social media, mobile, video, and even article writing.
But does marketing actually help?
Well let's look at the various phases of online marketing, and maybe you can answer this question for yourself?
Having a business online, without getting customers to it, is a pretty useless achievement.
You need traffic, and lots of it.
And online marketing, when used correctly, achieves just that.
By placing videos online for example, and well-presented videos, you can achieve a ton of traffic to your website. Videos only have to be watched and clicked on by interested parties, for them to go viral, and within the short space of 24 hours.
Writing interesting and well-constructed articles, is yet another form of online marketing, and again will achieve a high volume of traffic to your website.
Another important part of marketing a business online is to connect via social media sites, such as Facebook and Twitter. With the correct tools in place and well-presented business pages, you would be quite amazed at how much traffic these huge social media engines, pull to your site.
The other aspect to marketing online is SEO, or as it is called search engine optimisation.
A website, without well-constructed keywords and metatags, in place, will struggle to achieve a good online presence, no matter what or how much other marketing techniques, you may have in place.
Keyword research is an art in itself and getting it right, shows huge results.
I would like to think that after reading this article, you have come to your own conclusions, about marketing online, and that very little persuasion is needed.